News
Media Summit 2009
26 February, 2009
The Media Summit now in its 3rd year brings together the most innovative and commercially successful organisations from TV, film, online, video games, music and advertising in debates that are aimed at forecasting the commercial future of multi-platform environments.
The Media Summit brings senior decision makers and media industry leaders into direct contact with IT contractors and others working within the media industry.
IT contractors could benefit from attending this Media Summit as they will gain valuable inspiration from commercial success stories across the industry, assisting them to tap into new revenue streams and the avoidance of potential pitfalls. With the attendance of the most forward-thinking companies the 2009 conference will provide contractors with knowledge and contacts in the media sector.
Mr. Torin Douglas, Media Correspondent, BBC and Chairman of The Media Summit 2009 was quoted as saying; “It is a pleasure to be chairing The Media Summit 2009. At a time of unprecedented change, the event brings together some of the most forward-thinking creative leaders to hear their business strategies. With media converging, but audiences fragmenting, traditional business models have been under increasing strain – even before the economic upheaval. We’ll ask how media businesses can stop the credit crunch turning into a creative crunch.”
Mr. Mark Thompson, Director General, BBC was quoted as saying; “This is a moment of great opportunity for the UK media sector, given the huge reservoir of talent we are able to draw on. But it is also a moment of great challenge, made all the more acute by the very difficult economic climate. We need to work together, now more than ever, to build a sustainable creative future for our entire industry.”
The follow topics are listed for discussion by the Guardian:
Revenue, revenue, revenue
It’s the one thing everyone needs, it’s the one thing digital consumers seem unwilling to provide. Where’s it going to come from?
Ad funded fall out
Will advertising be enough to sustain the provision of content in the midst of an economic downturn? Will high-end content dwindle as budgets are squeezed?
Credit crunch
There’s no avoiding the harsh reality; we’re in a prolonged recession. How can you continue to grow — or even stay afloat — against a backdrop of intense economic turmoil?
International shake up
What does a global media industry with no boundaries mean for the status quo? What opportunities exist for growth, shared learning and partnerships in BRICA territories and beyond?
Consumers in control
How do consumers deal with their digital information? Are they holding all the cards? How do you learn to speak their language?
From mass media to personal media
How can you engage with consumers in the age of participation, social media and community? How can you create, distribute and monetize across platforms and genres?